Photo © 2011 Hypebeast
Shown above are the visuals of NEIGHBORHOOD’s latest brick and mortar space in Tokyo’s vivacious district – Shibuya. This latest foray marks the brand’s second retail space which had its inauguration last September 23, 2011. Prior to the opening, some exclusive and collaborated pieces have surfaced in anticipation of the remarkable event. The dim-lighted interior of the store syncs to the dark and rebellious aesthetic that is pretty much what we expect from NEIGHBORHOOD. Stocking a diverse selection of apparels and accessories, be sure to stop by at the brand’s new Shibuya branch.
( 1-8-13 Jinnan, Senjou Building, Shibuya-ku, Tokyo, Japan 150-0041 )
Photo & Text via NEIGHBORHOOD Shibuya Store Opening | Hypebeast.
For those of you who don’t know, NEIGHBORHOOD (a.k.a. NBHD) is a Japanese urban streetwear clothing brand which was founded by Shinsuke Takizawa in the early 1990s. Following his passion for motorcycles and the counter culture that was heating up in Tokyo, Shinsuke started this clothing brand modeling military, outdoors, trad & biker styles.
The concept of “basic clothing created by digesting unique interpretations of elements from motorcycles, military, outdoor, trad, etc. and also suggesting this lifestyle” is the base for all products and projects which NEIGHBORHOOD is involved with, and always lives in the themes for the seasons. — via Neighborhood.jp
Shinsuke, along with other notable (& equally famous) Japanese urban streewear designers such as: Hiroshi Fujiwara (Fragment Design), Tetsu Nishiyama (WTaps), & NIGO (A Bathing Ape) originally based their respective brands out of the “Ura-Hara” neighborhood within the Harajuku district in Tokyo.
The area known as “Ura-Hara”, back streets of Harajuku, is a center of Japanese fashion for younger people – brands sugh as A Bathing Ape and Undercover have shops in the area. Ura-Hara is another section of Harajuku, which caters to a mostly male population interested in a Hip-hop, graffiti, and skater fashion and culture. Ura-Hara is seen as the opposite of Harajuku in that it’s more hidden and reserved. – via Wikipedia
I’m so happy & excited that Shinsuke will be opening another store location for his brand (& in Shibuya no less). I love his clothing brand, & I still purchase his clothes even though he has stopped producing his line in women’s sizes. Even though most of Shinsuke’s clothing lines are more masculine in design, there are also quite a few items that can be uni-sex & worn by women (i.e. t-shirts & sweatshirts). Shinsuke’s designs are both practical & daring. Some items are classic & versatile, & can be worn with both formal & casual styles. Some items seem just plain ridiculous, but you want it anyway because it is fun & whimsical (& you can feel as though you just bought something outrageously indulgent without feeling the guilty wallet syndrome.) Most of all, this brand is highly practical & functional, & can be infused into your daily life with ease. My fiancee is probably the biggest fan of NEIGHBORHOOD that I have ever met & has a large collection of clothing items & home goods that we both share & use everyday. My fiancee can attest that this brand is not only functional, practical & sleek, but it is also fun, stylish, cool & edgy.